It’s the marketing strategy that really makes all the differnece.
Thank you for this video – it helped me with my business plan
Ian, at what point should a company re-evaluate its strategy? What
checks/balances should be in place to monitor its success? Thanks, Ivan
Hi Ivan: Companies should have a very carefully thought-out balanced
scorecard that shows performance vs. objectives, history and (very
importantly) competitors. Companies should reevaluate strategy either when
performance lags vs. objectives or competitors or when there is a
significant event either within the company (e.g., an acquisition, a change
in management, etc.) or in the industry (consolidation, new technology),
etc. I hope that helps. Thank you very much for your question. Ian
Thanks Ian. Great channel you have here. One of the few I revisit. Ivan
The last core competency mentioned for Southwest Airlines is genius.
Keeping planes in the air: Now that’s brilliant.
HigherPlanes: The idea is that Southwest Airlines uses superior operational
excellence to drive better asset productivity, i.e., keeping their planes
working and productive (up in the air) more than their competitors. People
of normal intelligence or better understand that without the additional
explanation I provided for people like you.
thank u Ian
good stuff straight forwARD and to the point! bring more
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i bet you raed blue ocean strategy
i have alwasy like ian heller.
The Five Components of a Business Strategy
Currently, im thinking about doing BBQ catering; for this type of business,
what kind of business planning format should I use to assure that I make
all the necessary steps towards success. Thanks.
Good video! For entrepreneurs or small business owners that are operating
alone, I would suggest adding the following….your plan of delegation to
complete tasks, at what level will you use automation to follow up and how
will you spend your time each week. Then hold yourself accountable to it.
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goog job lan!
For a core competency to provide [sustained] competitive advantage, it must
Valuable AND non-substitutable to customers
Rare AND inimitable for competitors
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