Business Strategy: Ansoff Matrix

Posted by Tommy Cook

I'm a Quality Control Technician who is really into keeping things spotless and perfect. I love to talk about business, sports and taking risks. I'm not afraid of speaking my mind and I do love a healthy exchange of ideas.

7 thoughts on “Business Strategy: Ansoff Matrix”

  1. Can i query you about how you said diversification is the highest risk? I’d personally argue that is not the case for large, established businesses: this is because i’d argue that relying on multiple products and multiple markets can make a business much more secure in the long run due to the spreading of where income is coming from and not being reliant on a singular market. I would say diversification spreads risk which intern creates stability. If the business has the resources to diversify it absolutely should.

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