Viable Business Strategies, by Marius Ungerer – We Read For You

Viable Business Strategies provides breakthrough processes and ideas for developing and implementing strategy. This pioneering book is an important resource for increasing the thinking capacity and collective intelligence of strategy makers. Marius Ungerer, resident associate professor in Strategic Management on the MBA programme of the University of Stellenbosch Business School (USB) presented ‘Viable Business Strategies", a book that he co-authored.