‘Smart strategies for expanding your eCommerce business across borders" Julian Wallis, Ogone

With all the energy and investment that goes into building the perfect eCommerce site, so often the payments process is overlooked. In this presentation, Julian will share top tips for merchants wishing to trade across borders, expand their business, reduce cart abandonment and maximise the revenue opportunities.

Key topics that will be covered include:

Industry trends and merchant appetite for international expansion
An overview of the international payments landscape
Page optimization
Alternative payments
Currencies
Localisation
Other considerations
Knowing where to start on an international journey can be a daunting prospect. In this presentation, Julian will provide a high level overview of the topics and challenges that merchants should expect to face. There is no ‘one size fits all" — instead, Ogone"s approach is to offer the Lego bricks that best suit the merchant needs and aspirations. Even the very largest businesses take a phased approach when it comes to international expansion and with Ogone"s consultative approach, merchants can benefit from their experience of working with thousands of merchants.

Julian Wallis, Head of Sales UK and Ireland, Ogone [IRDX VOGO]

Julian began his career in payments after graduating in Business Studies from Leeds University in 1995.

Working for a number of PSPs, he has gained in depth practical, technical and commercial experience in all aspects concerning the payments industry including Chip and PIN, PCI-DSS and 3rd party integrations.

In 2005 he moved into a commercial business development role where he worked with a number of high profile clients before extending management responsibilities further.

In 2009 Julian joined Ogone Payment Services as UK Country Manager and is credited with the launch of their product and service offerings in all eCommerce sectors.

Julian is very well established in his field and has a wealth of knowledge on many aspects of payment processing, both commercially and technically. He also represents the interests of Ogone Payment Services and its clients on a number of industry bodies, user forums and policy-making bodies.

– See more at: http://internetretailing.net/international-and-cross-border-29th-may/#sthash.Ygetp1Ps.dpuf