Small Business Marketing 101: Creating a Marketing Plan

Table of Contents:

Smart Marketing Tip #1: Asking the right questions: (2:20)

Smart Marketing Tip #2: You’re not selling a product feature, you’re selling a product benefit (11:44)

Smart Marketing Tip #3: Your channels should support each other (22:17)

Smart Marketing Tip #4: Relevant messages = better response (23:23)

Smart Marketing Tip #6: Marketing is about profitability, not sales (26:02)

If you’d like a link to the presentation, you can find that here:

Posted by Tommy Cook

I'm a Quality Control Technician who is really into keeping things spotless and perfect. I love to talk about business, sports and taking risks. I'm not afraid of speaking my mind and I do love a healthy exchange of ideas.

25 thoughts on “Small Business Marketing 101: Creating a Marketing Plan”

  1. Superior Knowledge, Thanks

    I was moving in life very cluelessly and achieving no goals and my family
    was unhappy with me.

    One of my friend introduced me to the concept of SWOT and after then , life
    has changed for me a lot.

    I am using mobile app called “mySWOT” to utilize my Strenghts, overcome
    Weakness, seize Opportunities and avoid Threats

  2. Very well organized and easy to follow concepts. Thanks for sharing this

  3. Fantastic presentation. I learned a lot and can’t wait to learn way more
    about marketing.

  4. Valuable info! I especially liked the phases of customer decision-making.

  5. Great info on the basics of marketing for starting a small businesses. Good
    source of info if you’re planning to start your own business soon. I would
    have to say that Small Marketing tip # 4 is the best because what is the
    point of sending messages to customers if they will only be ignored? Thanks
    for uploading this!

  6. This video should be cut down into small videos. Most small business won’t
    spend almost 30 minutes looking at a video.

  7. I am not native English speaker and I couldn’t help but asking about the
    presenter’s accent..because she has exactly the same accent, intonation and
    even the same voice with Beth Behrs from 2 Broke Girls 🙂 could someone
    explain to me how could this possible. btw according to wikipeda Beth Behrs
    was raised in Virginia and thanks for video

  8. Thank you Lauren. I really got a lot from this presentation. You
    delivered it beautifully and made it very easy to understand as we are just
    starting a new small business. Many thanks.

  9. Thank you for shearing information with us. I have small businesses in
    Melbourne and we tray add word with Google ( pay method ). we are totally
    unhappy with campaign. In our mathematics is 0,01 % successful. we will
    tray e-mailing, social network and direct call.

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