Philip Kotler: Marketing Strategy

Philip Kotler is the undisputed heavyweight champion of marketing. He’s authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. Three years ago, he was ranked the world’s fourth most influential management guru by the Financial Times; this year, the Wall Street Journal ranked him the sixth best business thinker. Not bad for a man born in 1931 – a child of the Great Depression, now 77 years of age.

The London Business Forum gave him a two-hour slot at Waterloo’s iMax theatre. Even so, his agenda was ambitious. Kotler wanted to tell the story of marketing from its point of formalisation about 80 years ago to the present day. He wanted to discuss how the relationship between companies and their customers has changed. He wanted to survey the latest thinking on branding. And, finally, he wanted to give us his own advice on how to make the new marketing paradigm work in our own organisations…

Find out more about this event at

Posted by Tommy Cook

I'm a Quality Control Technician who is really into keeping things spotless and perfect. I love to talk about business, sports and taking risks. I'm not afraid of speaking my mind and I do love a healthy exchange of ideas.

25 thoughts on “Philip Kotler: Marketing Strategy”

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    Who, when they take a measure from people, take in full.
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    For a tremendous Day –
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    The Day when mankind will stand before the Lord of the worlds?

  3. Marketing Strategy with Philip Kotler at the London Business Forum
    Marketing Strategy with Philip Kotler at the London Business Forum

  4. This video is powerful. Marketing strategy should include product
    management but more important customer management as per Dr. Phillip

  5. I’m using this for an intro class on marketing to a group of students who
    know nothing about marketing; even in 2013 i find it useful 

  6. Amazing video Philip Kotler these strategies are effective, Customer
    management Strategy is main strategy in my thinking. thanks

  7. Wow radical change eh ………why pay guys like this to market your
    products when you can do a way better job at it and pay your self instead.

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