The most important SEO strategy that small businesses must use is to do keyword research; only by knowing what potential clients and customers are searching for can an SEO campaign succeed. Additionally, websites that count on local traffic must optimize keywords with local geo tags in order to rank locally.
Another small business website optimization strategy is to always include contact info and a call to action on every page of your site. Your customers should be able to know how to reach you quickly and easily. Also, you should be aware of web design best practices and make sure that the website is easy to navigate.
Another useful web design strategy for small business is to create an internal linking structure for your website, this can help to give more strength to important pages of your site and will help the website rank higher.
As far as website content strategies for small business you should make sure that all of the content on your pages is clear, and unique and contains good info for your clients, each page should have fresh and unique content. And each page should also have a unique title that contains keywords.
When it comes to digital marketing strategies for small business it is important to be aware of the latest SEO best practices and to update your site with fresh content often, this will help you to get your site to the top of search results and to stay there!
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