Good Strategy/Bad Strategy: the difference and why it matters

Speaker(s): Professor Richard Rumelt
Chair: Professor Gordon Barrass
Recorded on 20 October 2011 in Sheikh Zayed Theatre, New Academic Building.

Developing and implementing a strategy is the central task of any leader. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate motherhood and apple-pie values and fluffy packages of buzzwords with “strategy."

Richard Rumelt is the Harry and Elsa Kunin Professor of Business and Society at UCLA Anderson.

An audio mp3 podcast is available here – http://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/player.aspx?id=1205

25 thoughts on “Good Strategy/Bad Strategy: the difference and why it matters”

  1. FYI: I am Dr. of Ontology who has identified social challenges (business
    is social science) and offers easy and obvious solutions like: teach all
    children about money and business just the same way we do teach physical
    fitness.
    Read: Getting “Into-Great”: The 7 Billion Solution (What the best in the
    world don’t know they know). A section on strategy parallel’s Professor
    Rumelt’s very well and adds a social dimension for deep communication. 

  2. *Strategy*
    It takes about 40 minutes of extremely long-winded explication of “no plan
    strategy” to get going, but strategy defined:
    *a coordination of forces in time and space; it exploits the predictable
    nature of the world (including one’s opponent) and coordinates forces; the
    competitive advantage of strategy is that focus, that coordination*

    – illustrated by the strategy of Hannibal

    just found this guy +Ric Dragon – seems like someone you might know or like
    to know. His book is probably better than this lecture.
    Good Strategy/Bad Strategy: the difference and why it matters

  3. Pretentious name dropper, Give me two minutes in the ring with him and
    we’ll see what he knows about strategy.

  4. Not bad! I find this a decent introduction on the subject of strategy.
    Thanks for the upload.

  5. I have heard this talk a few times… it is absolutely brilliant. I shall
    watch it in video form, with great relish. Richard really is a Strat Man.

  6. Good Strategy/Bad Strategy: the difference and why it matters

    A great rarity. High level presentation not filled with fluff.

  7. This morning I started the day by watching this lecture by Richard Rumelt –
    author of the of one of my favourite books Good Strategy / Bad Strategy –
    the difference and why it matters. It’s an excellent start to the day.
    Highly Recommended.

  8. It really is boring as a medial student listening to these guys talk
    strategy. I don’t have a geeky interest in sitting round a campfire talking
    strategy, I just want the good info so I can use it in the real world. I
    can’t sit here for 90 minutes listening to something as slow paced as this,
    I study so much and do so much revision on top of that.
    What does a guy have to do to learn strategy around here..

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  10. talking about strategy is so attractive but usually presenters like to talk
    about big examples like Enron’s failure or Apple’s success . but no one
    criticized Enron’s when it was profitable or critizized Apple when it was
    struggling. I really wish to see realistic approach for delivering
    speaches, 

  11. I didn’t see any talk on how apple going to keep its position as no. 1 or
    how samsung’s strategy differs from apple’s .
    steve jobs sadly didn’t live to enjoy his brilliant success but when it
    becomes good to ‘put all your eggs in one basket’ is Good strategy?

    it seems we just follow the current successful examples because they are
    just successful, tomorrow when Apple’s shares fall down will example of bad
    strategy?
    

  12. Because nations compete militarily one strategy that would cause a nation
    to beat its adversaries is to spend more on the military and get more bang
    for the buck than it’s potential adversaries. Cutting welfare spending is
    a way to generate the funds to do this. If a nation wants to beat it’s
    foes it can work on being a military super power and then use it’s military
    power to get economic and political advantage..

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