In this video on the 5 keys to fitness center marketing, Bedros Keulian from Ptpower discusses several of the major things you need to include to be successful.
If you are staring out in fitness club marketing make sure you know who your niche is. In your fitness center business plan figure out who you are training, get a very laser like approach when creating your fitness business plans.
What are the clients that you want to attract in your fitness studio. Knowing your market is an important fitness center marketing plan.
Make sure to use lead tracking strategies to determine where you are getting the best ROI for your fitness company. A marketing plan for a fitness center can use different strategies such as print ads, Facebook ads, and Postcard mailers.
Figure out how much you are going to charge, don"t develop your price points on what the competition is charging. Be the Rolls Royce. and offer risk reversal to have higher prices
testimonials, reviews, online reviews Yelp, Google
builds confidence in your service so people are willing to pay more for your higher rates
sell an outcome (leaner, weigh less, more energy), not in the personal training business
you are in the “outcome business" – then deliver your outcome and guarantee results in
the first 30 days.