B2B Marketing Strategies and Insights

Most B2B firms lack a connection between marketing activity and tangible business results. Publicity, white papers, webinars, social media, blogs and public speaking often do not generate leads or build revenue.

Highlander helps emerging and mid-sized B2B product and service firms across the U.S. create and keep customers. We design business development strategies, apply appropriate tactics and generate market intelligence that enables our clients to create and keep customers on a consistent basis. Unlike traditional PR firms, we are accountable for business outcomes; not simply tactical success.

Highlander Consulting is broadly recognized for its ability to position complex products, services and ideas among sophisticated target audiences.

Our proprietary Marketing Craftsmanship® process — based on more than 30 years of marketing communications experience — enables clients to:
• Gain market positioning of their intellectual capital and value proposition
• Drive consistent top-of-mind awareness among target audiences
• Increase participation in RFIs, RFPs, competitive shoot-outs, and sole selection
• Build market perception of the firm as a “safe choice"
• Improve win rates in RFPs and competitive shoot-outs
• Earn higher customer retention rates and cross-selling opportunities

We help generate revenue for clients by focusing on meaningful, measurable marketing activity. Our performance is based on tangible KPIs, such as lead generation, shorter sales cycles and increased revenue.

Visit our website www.highlanderconsulting.com or our blog www.marketingcraftsmanship.com

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