Adapting Your Business Strategy

March 6, 2018

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Four Keys to Global Content Marketing Success - EContent (press release) August 21, 2018

EContent (press release)Four Keys to Global Content Marketing SuccessEContent (press release)Content marketing is the engine that drives online marketing success. It's the linchpin that impacts most aspects of internet marketing: SEO, social media promotion, enewsletters, and online conversions. And it's why many companies spend 25% or more of ...

Influencer Marketing Is In Need Of Better Transparency - Forbes August 20, 2018

ForbesInfluencer Marketing Is In Need Of Better TransparencyForbesIt's time to acknowledge reality. Influencer marketing is plagued with poor practices. While the fans are numerous, the critics are, too. As an industry insider, this is my take on the worst of influencer marketing and the only foreseeable solution ...Influencer Marketing Guide: How To Find And Verify […]

Mass Tinder date was actually a marketing stunt - New York Post August 20, 2018

New York PostMass Tinder date was actually a marketing stuntNew York PostThe Tinder user who duped hundreds of men into showing up at Union Square for a phony date Sunday was actually a stunt for a “viral marketing agency” — the same one that famously recorded hidden-camera footage of a woman being catcalled as she ...An […]

IBM's CMO commands a team of 5500 marketing experts — here's why she made them behave like computer ... - Business Insider August 20, 2018

Business InsiderIBM's CMO commands a team of 5500 marketing experts — here's why she made them behave like computer ...Business InsiderIBM's Chief Marketing Officer Michelle Peluso joined the tech giant two years ago and completely revamped how her 5,000-person department works. Inspired by her time as CEO at Travelocity, Peluso implemented the Agile Method, a […]

Marketing Day: Europe punishing sites with illegal content, digital ad spend on the rise & more - Marketing Land August 20, 2018

Marketing LandMarketing Day: Europe punishing sites with illegal content, digital ad spend on the rise & moreMarketing LandDigital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin's most recent “The State of Digital Advertising” report. […]

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