People seem to disagree about almost every aspect of strategy. They disagree about which issues to address when making one, they disagree about the process of crafting a strategy, and they even disagree about whether you should “think" about strategy at all!
One practical approach to answering these questions is to examine the companies whose strategies have not only been fundamentally different from those of their competitors but have also turned out to be tremendously successful. By studying these successful companies, we can develop a deeper understanding of what to do to create a superior business strategy.
Continues in The Underlying Principals Behind a Superior Strategy?